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Customising Your Cover Letter

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In today’s competitive job market, a generic cover letter simply will not catch an employer’s eye. Customising it for each specific job role and company is essential to stand out. This blog will explore the importance of personalising your cover letter, offer research techniques to make it unique, and provide tips on adjusting tone, language, and content to align with job requirements. Plus, discover how Peridot Recruit Limited can help to create your perfect cover letter.

Why Customising Your Cover Letter Matters

Employers can easily spot a generic cover letter, and it signals a lack of genuine interest in the position. By customising your cover letter, you show that you have taken the time to understand the company’s needs and are sincerely interested in contributing to their success. This can make a significant difference in whether your application makes it to the next stage.

Perfect cover letter:

  • Demonstrates Fit: Aligns your skills and experiences with the job requirements.
  • Shows Effort: Indicates that you’ve researched the company and are truly interested.
  • Highlights Value: Emphasises how you can specifically contribute to the company’s goals.

Research Techniques to Personalise Your Cover Letter

  1. Company Website: Start with the company’s website. Look for their mission statement, values, and any recent news or projects. Mentioning these shows your familiarity with the company.
  2. Job Description: Analyse the job description carefully. Highlight the key skills and qualifications required, and reflect these in your cover letter.
  3. LinkedIn and Social Media: Explore the company’s LinkedIn page and other social media profiles. This can give you insights into the company culture and recent achievements or events.
  4. Networking: If possible, connect with current or former employees. They can provide insider knowledge that can be invaluable when customising your cover letter.

Adjusting Tone, Language, and Content

Tone: Match the tone of the job description and company culture. For a corporate job, a formal tone is appropriate. For a startup, a more casual and enthusiastic tone might be better.

Language: Use keywords from the job description. This can help your application get past Applicant Tracking Systems (ATS) and resonate with hiring managers.

Content: Focus on the most relevant experiences and skills. If the job emphasises teamwork, highlight your collaborative projects. If leadership is key, discuss your leadership roles.

Structure of a Customised Cover Letter

  1. Introduction: Mention the specific role you’re applying for and how you found out about it.
  2. Why You’re a Fit: Discuss your relevant skills and experiences, linking them to the job requirements.
  3. Why You Want to Work There: Show your knowledge about the company and why you’re excited about this opportunity.
  4. Closing: Summarise your enthusiasm and readiness for the role, and express your desire for an interview.

How Peridot Recruit Limited Can Help You Succeed

At Peridot Recruit Limited, we understand the importance of a unique cover letter. Our CV-writing service has helped numerous professionals get noticed and hired. With affordability at the core of our services, we have developed various pricing packages tailored according to specific career levels.

Need help with writing your cover letter?

Choose your preferred option and start your journey to your dream job with a standout cover letter and CV.

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